Miss Havisham as a Mysterious and Complex Presence Essay Example

Miss Havisham as a Mysterious and Complex Presence Essay Example Miss Havisham as a Mysterious and Complex Presence Paper Miss Havisham as a Mysterious and Complex Presence Paper Essay Topic: A Woman Killed With Kindness The novel Is written retrospectively using first person narration. This gives the reader the impression that they are part of an intimate and confessional storytelling. Pip first meets Miss Having when he is summoned to play with her adopted daughter Estella. Stats house is set in a very upper class area but is very run down, the windows and doors are barred and locked, to keep people in as well as out. Its gothic architecture adds to the dark and brooding Image of the house and its occupant. The readers first Introduction to Miss Having occurs when Pip enters her room which is gloomy and 11th only by candlelight. She Is dressed In rich materials. Silks, satins and ace, all in white which has now yellowed and shabby with age very similar to her jaundiced attitude towards men. She continued to wear her veil, a pagan representation of virginity and dried and decayed flowers in her hair. In contrast she wears shining jewels around her hands and neck. He observes that the dress that she Is wearing had been put on the figure of a young woman and the carcass on which It now hangs had shrunk to skin and bone. The gloomy and decaying theme continues throughout PIPs encounters with MISS Having. Dickens uses words Like faded, no brightness, like black fungus and the daylight was completely excluded to relate the atmosphere of both the house and its inhabitant. As he walks towards her he notices that all the clocks have stopped at twenty minutes to nine and she says: Look at me, you are not afraid of a woman who has not seen the sun since you were born? again emphasizing the dark aura surrounding her. Dickens uses a great deal of figurative language In the novel relating to death and decay, especially in his description of MISS Having. She openly speaks of having her heart broken. Pip notices that it is as if she has stopped living and that her life as she knew it had need once her engagement was broken. It is as if she is permanently stuck in the past and cannot or will not move forward. She literally did not see the light of day from this point. We learn later that her fiance © Composers abandoned her on her wedding morning at this exact time. Pip describes Miss Hafniums appearance when he first meets her as the strangest lady I have ever seen. He Is anxious, scared and confused and his childlike use of vivid imagery conjures up a vision of a macabre and decrepit old woman. He likens her to a ghastly waxwork he saw at a fair and also to skeleton he once saw in a church. Pips description of her represents two stages where in effect life has stopped. Here Dickens appears to suggest that although Miss Having has succeeded in stopping her own advancement when she received the letter, namely ten malting AT ten clocks, ten continual wearing AT nerd waling clothes and the wedding cake decaying on the table, she is unable to stop the passage of time, and prevent her body deteriorating. Pip notes So she sat corpse like. Another reference to death, not only physical, but that of love dying. Miss Having was bought up by her father with no maternal influence. This may explain her difficulty to bestow love on Pip and Estella and the harsh way in which she treats them. She had been badly treated by men throughout her life, her father who spoiled her and denied her nothing, ensuring that she does not have the usual boundaries of childhood, and her fiance © and half brother, the former who courted and finally Jilted her and who along with the latter swindled her out of a fortune. She is obsessive in her attempt to get revenge on Composers and in all men in general. During the Victorian era there was a great divide between rich and poor and social class was very important. Pip came from the working class and as such was not highly educated. He feels embarrassed about his social status and when Estelle mocks him for being a common labouringly boy with course hands, Miss Having does nothing to chastise her, in fact she seems to revel in his discomfiture. Miss Having taunts Pip with Estella beauty and finds a perverse pleasure in encouraging Estella to break his (and other mens) hearts. This is Just the beginning of her cruelties to Estella and Pip. Throughout the novel she tampers with their lives. She pretends that it was her who was Pips benefactress, and she is controlling from the very start, for instance when Pip comes to play at Stats House; she mutters witch-like incantations at him: Play, play, play And love her, love her, love her Pip falls madly in love with Estella, something that Miss Having in her warped frame of mind, enjoys. She relishes the fact that Pip has fallen for Estella and is enjoying seeing some-one love another person so strongly only to have their heart broken as she had many years before. Dickens makes a very interesting comparison between Miss Having and the convict Magnetic, who it turns out is Estella father, in that they were both cheated by Composers. However, there is a stark contrast in their chose n methods of revenge. She chooses to become manipulative and evil towards Pip and Estella. Whereas Magnetic remembers Pips kindness and chooses to be benevolent towards Pip in order to ease him towards the position of a gentleman. Dickens uses clever reference to color throughout his description of Miss Having. The white of her clothes, which represents purity along with the yellow of decay. When Miss Having is burning from setting her clothes on fire, the red of the flames could be seen as a representation of love. It is interesting that earlier in the text she is referred to as the witch of the place and that the conflagration could be likened to a witch being burned at the stake. The reader can recognize the comparison between her being aflame and the emotion of love which can be said to be a burning desire. This is the last reference to her being a witch-like figure in the story, and in ways can be seen to be her being cleansed by fire, a biblical reference. On Pips last visit to Cats, he is no longer a young boy, he is an adult and has a different perspective of the world. He is older and wiser and the roles of he and Miss Having have reversed. He has come to ask a favor of her, namely to borrow some money, rather than when he was young and she always asked things of him. Interestingly although she asked things of him, it was always in a demanding way and she had to be in control. However now seen Is Digging Nils Eternalness. seen reels Tanat cannot Torture nerd UT t D I Is more important to her that Pip does. Dickens ensures that the reader considers whether Miss Hafniums fate was deserved. She was indeed cruel to both Pip and Estella, however she had led a very sad and unfulfilled life and her life ended in a very cruel ay. She did in the end appear to find a friend in Pip and begs his forgiveness for her maltreatment of him. Pip like a true gentleman does in fact forgive her before she dies. A mind mortally hurt and diseased this is perhaps the most significant quote in the novel. It articulates the vital complexity of her character, describing her as a victim who became an antagonist as a consequence of her maltreatment during childhood by her father, and during womanhood by Composers. Miss Having is presented as a mysterious presence by primarily not being revealed until late in the book. However, her obsession with revenge and her likeness to a witch also are contributory factors, and conjure images and perceptions in the readers head of what Miss Having is really like and her appearance. Once revealed, she is still retains a mysterious presence especially when she is killed by being set alight a witch-like way to die, and in her time of dying she finally apologizes to Pip and Estella for all the wrong she has done to them. Bibliography Dickens, C. (1860) Great Expectations. Hawse, D (2007) Charles Dickens. London: Continuum Davis, P. (1999) Charles Dickens A-Z. Checkmate Books

The role and structure of IASB Essay Example | Topics and Well Written Essays - 2000 words - 1

The role and structure of IASB - Essay Example This group formulating and developing accounting standards turned out to be the basis of the establishment of an independent accounting body for the purpose of issuing accounting standards to be used worldwide, which was named as International Accounting Standards Committee (IASC) (Knowledge Guide to International Accounting Standards, accessed 14.02.06). The International Accounting Standards Committee (IASC) was formed in the year 1973 in the pursuit of international community towards the development of accounting standards capable of being used throughout the world and IASC focused on this mission soon after its creation. Initially ten countries collaborated their efforts for the formation of International Accounting Standards Committee. During the reign of IASC, several accounting standards were developed but the goal of harmonisation could not be achieved due the lack of implementation of those standards. Furthermore, those standards provided great room for the manipulators to play around with the rules and regulation. It was in 1997 that IASC realised the significance of harmonised accounting standards and the increasing need for comparability of financial statements at a global level leading to the restructuring and remodelling of IASC. In the year 2001, the standard setting responsibilities of International Accounting Standards Committee was taken over by the new International Accounting Standards Board (IASB) with a view to restructure it to meet the challenges of the 21st century (Accounting: Introduction: background to the introduction of International Accounting Standards: a brief history, accessed 14.02.06). The International Accounting Standards Board (IASB) works under the supervision of International Accounting Standards Committee Foundation (IASCF), which was created in March 2001. The existing new structure consists of IASB, being given the responsibility to formulate and

Do you think advertising is always deceptive Can you ever trust an ad Research Paper

Do you think advertising is always deceptive Can you ever trust an ad - Research Paper Example Some company products may use a celebrity in their adverts. This endorsement then proves to be deceptive as the celebrity may not be using the products. The use of the celebrity is just a thing to lure the consumers into buying the products (Cross, 2007). With this, then my trust in advertisements is withdrawn and hardly can I trust the ads. Trust refers to the reliance on an entity or a person. Trust in this context refers to the reliance on the ability, quality and quantity of the product or service being advertised. A consumer may withdraw his or her trust from the adverts due to the deceptive adverts by the companies (Babin, 2010). Most companies may manipulate the measuring standards and units. This means that the product will be different in quantity and measurement. This can be shown by a company that deals with measurable items such as fluids and measurable solid materials. The company could state that products are packed in a liter bottle but in real sense the fluids could be less by some milliliters. The same case applies to the solid measurable items which may be deficient by a few milligrams. This then makes the consumers have little trust in the ads and so do I (Cross, 2007). These companies may also give misleading illustrations through indications of additional ingredients in the products more than ones used. This then gives wrong information about the product and the consumer unknowingly uses the product which later does not give the desired satisfaction (Babin, 2010). Some of these adverts may claim that there is no risk of using the product and that the company will refund you if not satisfied. This claim seems very false as the company may not even refund you the money. Some other companies may employ bait and switch where they advertise unavailable products then when the consumer comes to purchase, he or she is given a different product of a higher value. This makes consumers have little faith in the advertisements and neither can

An Analysis Of Facebooks Advertising Methods

An Analysis Of Facebooks Advertising Methods Introduction Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification

Alternative Medicine :: essays papers

Alternative Medicine Throughout recorded history, people of various cultures have relied on what Western medical practitioners today call alternative medicine. The term alternative medicine covers a broad range of healing philosophies, approaches, and therapies. It generally describes those treatments and health care practices that are outside mainstream Western health care. People use these treatments and therapies in a variety of ways. Alternative therapies used alone are often referred to as alternative; when used in combination with other alternative therapies, or in addition to conventional therapies they are referred to as complementary. Some therapies are far outside the realm of accepted Western medical theory and practice, but some, like chiropractic treatments, are now established in mainstream medicine. Worldwide, only an estimated ten to thirty percent of human health care is delivered by conventional, biomedically oriented practitioners ("Fields of Practice"). The remaining seventy to ninety percent ranges from self-care according to folk principles, to care given in an organized health care system based on alternative therapies ("Fields of Practice"). Many cultures have folk medicine traditions that include the use of plants and plant products. In ancient cultures, people methodically collected information on herbs and developed well-defined herbal pharmacopoeias. Indeed, well into the twentieth century much of the pharmacology of scientific medicine was derived from the herbal lore of native peoples. Many drugs commonly used today are of herbal origin: one-quarter of the prescription drugs dispensed by community pharmacies in the United States contain at least one active ingredient derived from plant material ("Fields of Practice"). Twenty years ago, few physicians would have advised patients to take folic acid to prevent birth defects, vitamin E to promote a healthy heart, or vitamin C to bolster their immune systems. Yet today, doctor and patient alike know of the lifesaving benefits of these vitamins. Twenty years ago, acupuncture, guided imagery, and therapeutic touch were considered outright quackery. Now, however, in clinics and hospitals around the country, non-traditional therapies are gaining wider acceptance as testimonials and studies report success using them to treat such chronic maladies as back pain and arthritis. The number of people availing themselves of these alternative therapies is staggering. In 1991 about twenty-one million Americans made four hundred and twenty-five million visits to practitioners of these types of alternative medicine; more than the estimated three hundred and eighty-eight million visits made to general practitioners that year (Apostolides). The U.S. Department of Education has accredited more than twenty acupuncture schools and more than thirty medical schools now offer courses in acupuncture (Lombardo; Smith). As the number of Western medical institutions researching alternative therapies increases, the legitimacy of at least some alternative therapies will also increase. Alternative Medicine :: essays papers Alternative Medicine Throughout recorded history, people of various cultures have relied on what Western medical practitioners today call alternative medicine. The term alternative medicine covers a broad range of healing philosophies, approaches, and therapies. It generally describes those treatments and health care practices that are outside mainstream Western health care. People use these treatments and therapies in a variety of ways. Alternative therapies used alone are often referred to as alternative; when used in combination with other alternative therapies, or in addition to conventional therapies they are referred to as complementary. Some therapies are far outside the realm of accepted Western medical theory and practice, but some, like chiropractic treatments, are now established in mainstream medicine. Worldwide, only an estimated ten to thirty percent of human health care is delivered by conventional, biomedically oriented practitioners ("Fields of Practice"). The remaining seventy to ninety percent ranges from self-care according to folk principles, to care given in an organized health care system based on alternative therapies ("Fields of Practice"). Many cultures have folk medicine traditions that include the use of plants and plant products. In ancient cultures, people methodically collected information on herbs and developed well-defined herbal pharmacopoeias. Indeed, well into the twentieth century much of the pharmacology of scientific medicine was derived from the herbal lore of native peoples. Many drugs commonly used today are of herbal origin: one-quarter of the prescription drugs dispensed by community pharmacies in the United States contain at least one active ingredient derived from plant material ("Fields of Practice"). Twenty years ago, few physicians would have advised patients to take folic acid to prevent birth defects, vitamin E to promote a healthy heart, or vitamin C to bolster their immune systems. Yet today, doctor and patient alike know of the lifesaving benefits of these vitamins. Twenty years ago, acupuncture, guided imagery, and therapeutic touch were considered outright quackery. Now, however, in clinics and hospitals around the country, non-traditional therapies are gaining wider acceptance as testimonials and studies report success using them to treat such chronic maladies as back pain and arthritis. The number of people availing themselves of these alternative therapies is staggering. In 1991 about twenty-one million Americans made four hundred and twenty-five million visits to practitioners of these types of alternative medicine; more than the estimated three hundred and eighty-eight million visits made to general practitioners that year (Apostolides). The U.S. Department of Education has accredited more than twenty acupuncture schools and more than thirty medical schools now offer courses in acupuncture (Lombardo; Smith). As the number of Western medical institutions researching alternative therapies increases, the legitimacy of at least some alternative therapies will also increase.

I Love Quotes

Those who understand, teach. Positive mind, Positive thinking , Will make us healthier, Love everyone and everyone will love you. Everyone hears what you said, Friends listen to what you said, Best friends listen to what you don't said. Love all, trust a few, do wrong to none. First they ignore you, then they ridicule you, then they fight you, and then you win. The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends. Sometimes, owing less is better than knowing too much.Don't overused your heart, save it for someone who owned for it. Speak the truth even if it's against you, Do good to people even if they harm you and Make relations to those who cut you off. Be sincere and look for the one who is sincere, sincerity in love is perfection. Whatever comes from the heart, reaches the heart. A great attitude becomes a great day which becomes a great month which becomes a great year which becomes a great li fe. When you come out of the storm you won't be the same person who walked in. That's hat this storm's all about.You teach people how to treat you by what you allow, what you stop, and what you reinforce. No matter how carefully you choose your words, they'll always end up being twisted by others. Don't worry about your problems, but don't ignore it. Solve it. Find the solution. Be true to yourself. Everyone has problems. Some people are Just better at hiding them than others. Kindly take notes. A smile is the lighting system of the face, the cooling system of the head and the heating system of the heart. It's not about having the skill to do something.It's about having the will, desire & commitment to be your best. Do what makes you happy, nothing else matters. The less you care, the happier you will be. Sometimes, as you grow smarter, your heart grows harder. Open your mouth only if what you are going to say is more beautiful than the silence. Hold on to whatever keeps you happy. Success is getting what you want. Happiness is wanting what you get. It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all. Don't stress. Do your best. Forget the rest.

Sexual Abuse As A Public Health Concern - 1306 Words

Sexual Abuse as a Public Health Concern Heather Gagnon 10/6/15 Sexual abuse is a major public health concern in our country that affects numerous men and women of all ages. According to LoveIsRespect.org, â€Å"Sexual abuse refers to any action that pressures or coerces someone to do something sexually they don’t want to do. It can also refer to behavior that impacts a person’s ability to control their sexual activity or the circumstances in which sexual activity occurs, including oral sex, rape or restricting access to birth control and condoms.† Most perpetrators are known by the victims and can include romantic partners, family members and acquaintances (CDC.gov â€Å"Sexual Violence: Facts at a Glance†, 2012). Sexual abuse is also becoming an†¦show more content†¦Childhood sexual abuse survivors may suffer from body issues including eating disorders, and mental disorders including anxiety and depression. Children may have sexual and relationship problems that affect them throughout their lives. Victims m ay also suffer from multiple physical effects that are detrimental to health including chronic pain, sexually transmitted infections, cervical cancer and other complications with the reproduction tract. Unplanned pregnancies are a huge concern as well. The long-term emotional consequences associated with sexual abuse can lead to victims engaging in risky health behaviors. Victims are more likely to have unprotected sex, have multiple partners and become involved in prostitution and they are more likely to suffer from substance abuse with drugs and alcohol (CDC.gov â€Å"Sexual Violence Consequences†, 2015) In order to prevent sexual abuse from occurring, public health workers need to take charge in administering preventive techniques for populations as a whole as well as focusing on those individuals with risk factors that create a greater chance of sexually abusing others. According to the CDC, individual risk factors for becoming perpetrators include alcohol and drug use, d elinquency, empathic deficits, general aggressiveness and acceptance of violence, early sexual initiation, coercive sexual fantasies, preference for impersonal sex and sexual-risk taking, exposure to sexually explicit media,