An Analysis Of Facebooks Advertising Methods

An Analysis Of Facebooks Advertising Methods Introduction Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification

Alternative Medicine :: essays papers

Alternative Medicine Throughout recorded history, people of various cultures have relied on what Western medical practitioners today call alternative medicine. The term alternative medicine covers a broad range of healing philosophies, approaches, and therapies. It generally describes those treatments and health care practices that are outside mainstream Western health care. People use these treatments and therapies in a variety of ways. Alternative therapies used alone are often referred to as alternative; when used in combination with other alternative therapies, or in addition to conventional therapies they are referred to as complementary. Some therapies are far outside the realm of accepted Western medical theory and practice, but some, like chiropractic treatments, are now established in mainstream medicine. Worldwide, only an estimated ten to thirty percent of human health care is delivered by conventional, biomedically oriented practitioners ("Fields of Practice"). The remaining seventy to ninety percent ranges from self-care according to folk principles, to care given in an organized health care system based on alternative therapies ("Fields of Practice"). Many cultures have folk medicine traditions that include the use of plants and plant products. In ancient cultures, people methodically collected information on herbs and developed well-defined herbal pharmacopoeias. Indeed, well into the twentieth century much of the pharmacology of scientific medicine was derived from the herbal lore of native peoples. Many drugs commonly used today are of herbal origin: one-quarter of the prescription drugs dispensed by community pharmacies in the United States contain at least one active ingredient derived from plant material ("Fields of Practice"). Twenty years ago, few physicians would have advised patients to take folic acid to prevent birth defects, vitamin E to promote a healthy heart, or vitamin C to bolster their immune systems. Yet today, doctor and patient alike know of the lifesaving benefits of these vitamins. Twenty years ago, acupuncture, guided imagery, and therapeutic touch were considered outright quackery. Now, however, in clinics and hospitals around the country, non-traditional therapies are gaining wider acceptance as testimonials and studies report success using them to treat such chronic maladies as back pain and arthritis. The number of people availing themselves of these alternative therapies is staggering. In 1991 about twenty-one million Americans made four hundred and twenty-five million visits to practitioners of these types of alternative medicine; more than the estimated three hundred and eighty-eight million visits made to general practitioners that year (Apostolides). The U.S. Department of Education has accredited more than twenty acupuncture schools and more than thirty medical schools now offer courses in acupuncture (Lombardo; Smith). As the number of Western medical institutions researching alternative therapies increases, the legitimacy of at least some alternative therapies will also increase. Alternative Medicine :: essays papers Alternative Medicine Throughout recorded history, people of various cultures have relied on what Western medical practitioners today call alternative medicine. The term alternative medicine covers a broad range of healing philosophies, approaches, and therapies. It generally describes those treatments and health care practices that are outside mainstream Western health care. People use these treatments and therapies in a variety of ways. Alternative therapies used alone are often referred to as alternative; when used in combination with other alternative therapies, or in addition to conventional therapies they are referred to as complementary. Some therapies are far outside the realm of accepted Western medical theory and practice, but some, like chiropractic treatments, are now established in mainstream medicine. Worldwide, only an estimated ten to thirty percent of human health care is delivered by conventional, biomedically oriented practitioners ("Fields of Practice"). The remaining seventy to ninety percent ranges from self-care according to folk principles, to care given in an organized health care system based on alternative therapies ("Fields of Practice"). Many cultures have folk medicine traditions that include the use of plants and plant products. In ancient cultures, people methodically collected information on herbs and developed well-defined herbal pharmacopoeias. Indeed, well into the twentieth century much of the pharmacology of scientific medicine was derived from the herbal lore of native peoples. Many drugs commonly used today are of herbal origin: one-quarter of the prescription drugs dispensed by community pharmacies in the United States contain at least one active ingredient derived from plant material ("Fields of Practice"). Twenty years ago, few physicians would have advised patients to take folic acid to prevent birth defects, vitamin E to promote a healthy heart, or vitamin C to bolster their immune systems. Yet today, doctor and patient alike know of the lifesaving benefits of these vitamins. Twenty years ago, acupuncture, guided imagery, and therapeutic touch were considered outright quackery. Now, however, in clinics and hospitals around the country, non-traditional therapies are gaining wider acceptance as testimonials and studies report success using them to treat such chronic maladies as back pain and arthritis. The number of people availing themselves of these alternative therapies is staggering. In 1991 about twenty-one million Americans made four hundred and twenty-five million visits to practitioners of these types of alternative medicine; more than the estimated three hundred and eighty-eight million visits made to general practitioners that year (Apostolides). The U.S. Department of Education has accredited more than twenty acupuncture schools and more than thirty medical schools now offer courses in acupuncture (Lombardo; Smith). As the number of Western medical institutions researching alternative therapies increases, the legitimacy of at least some alternative therapies will also increase.

I Love Quotes

Those who understand, teach. Positive mind, Positive thinking , Will make us healthier, Love everyone and everyone will love you. Everyone hears what you said, Friends listen to what you said, Best friends listen to what you don't said. Love all, trust a few, do wrong to none. First they ignore you, then they ridicule you, then they fight you, and then you win. The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends. Sometimes, owing less is better than knowing too much.Don't overused your heart, save it for someone who owned for it. Speak the truth even if it's against you, Do good to people even if they harm you and Make relations to those who cut you off. Be sincere and look for the one who is sincere, sincerity in love is perfection. Whatever comes from the heart, reaches the heart. A great attitude becomes a great day which becomes a great month which becomes a great year which becomes a great li fe. When you come out of the storm you won't be the same person who walked in. That's hat this storm's all about.You teach people how to treat you by what you allow, what you stop, and what you reinforce. No matter how carefully you choose your words, they'll always end up being twisted by others. Don't worry about your problems, but don't ignore it. Solve it. Find the solution. Be true to yourself. Everyone has problems. Some people are Just better at hiding them than others. Kindly take notes. A smile is the lighting system of the face, the cooling system of the head and the heating system of the heart. It's not about having the skill to do something.It's about having the will, desire & commitment to be your best. Do what makes you happy, nothing else matters. The less you care, the happier you will be. Sometimes, as you grow smarter, your heart grows harder. Open your mouth only if what you are going to say is more beautiful than the silence. Hold on to whatever keeps you happy. Success is getting what you want. Happiness is wanting what you get. It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all. Don't stress. Do your best. Forget the rest.

Sexual Abuse As A Public Health Concern - 1306 Words

Sexual Abuse as a Public Health Concern Heather Gagnon 10/6/15 Sexual abuse is a major public health concern in our country that affects numerous men and women of all ages. According to LoveIsRespect.org, â€Å"Sexual abuse refers to any action that pressures or coerces someone to do something sexually they don’t want to do. It can also refer to behavior that impacts a person’s ability to control their sexual activity or the circumstances in which sexual activity occurs, including oral sex, rape or restricting access to birth control and condoms.† Most perpetrators are known by the victims and can include romantic partners, family members and acquaintances (CDC.gov â€Å"Sexual Violence: Facts at a Glance†, 2012). Sexual abuse is also becoming an†¦show more content†¦Childhood sexual abuse survivors may suffer from body issues including eating disorders, and mental disorders including anxiety and depression. Children may have sexual and relationship problems that affect them throughout their lives. Victims m ay also suffer from multiple physical effects that are detrimental to health including chronic pain, sexually transmitted infections, cervical cancer and other complications with the reproduction tract. Unplanned pregnancies are a huge concern as well. The long-term emotional consequences associated with sexual abuse can lead to victims engaging in risky health behaviors. Victims are more likely to have unprotected sex, have multiple partners and become involved in prostitution and they are more likely to suffer from substance abuse with drugs and alcohol (CDC.gov â€Å"Sexual Violence Consequences†, 2015) In order to prevent sexual abuse from occurring, public health workers need to take charge in administering preventive techniques for populations as a whole as well as focusing on those individuals with risk factors that create a greater chance of sexually abusing others. According to the CDC, individual risk factors for becoming perpetrators include alcohol and drug use, d elinquency, empathic deficits, general aggressiveness and acceptance of violence, early sexual initiation, coercive sexual fantasies, preference for impersonal sex and sexual-risk taking, exposure to sexually explicit media,

6th Grade Science Fair Projects

Ideas for 6th-grade science fair projects can be a challenge to conceive. Projects need to be sophisticated and elaborate enough to show complex thinking but not so complex that they would be impossible for a sixth-grader to execute. These are topics and experiments suitable for upper-grade school or entry-level middle school. General Project Ideas The ideas in this section and the following one are phrased as questions because that is generally how schools require sixth-grade students to announce their projects, as a question, or hypothesis, to be tested and answered. What types of fruits or vegetables are suitable for making a battery?Which apps run down a cell phone battery most quickly or use up a lot of data. This is a good project for making attractive graphs.How much paper is required to register for school? Can you propose a way to streamline the process to make it more environmentally friendly? Would this process save time or money?What exactly does a vacuum cleaner pick up? Use a magnifying glass or microscope to look at the contents of a bag or canister. What types of material are not picked up?Does coloring carbonated water change how its taste is perceived?How long does it take for milk to go bad refrigerated and unrefrigerated? What about juice?Do all crayons have the same melting points? Why or why not?Do different types of carbonated sodas have different pH? Do you think this can affect tooth decay?What types of fruits, vegetables, and flowers can be used to make a pH indicator? Make some indicator solution, write up a protocol, and test home chemicals to explore the color range of your solution.Can you tell different brands of soda pop apart based on taste?Do some plants grow better inside than outside? More Complex Projects The projects in this section tend to be slightly more complex than those suggested in the previous section. They are still appropriate for sixth-grade science fair projects but may take more steps and/or time to execute. What type of air freshener makes a school bus smell best to the greatest number of students?Which type of water contains the lowest amount of chlorine?What type of insulation holds in heat the best?Do different types of knots affect the breaking strength of a rope?Does wiping a doorknob with an antibacterial wipe really reduce the numbers of bacteria? Does using hand sanitizer really reduce the amount of bacteria on your hands?How do different flame retardants affect the flammability and burning rate of cotton?Which cooking method results in the least loss of vitamin C?Does temperature affect the maximum size you can inflate a balloon?Does the color of a crayon affect how long of a line it will write?Does changing the temperature affect how long a pen will last?Do all types of bread mold at the same rate? Tips and Hints By the sixth grade, students should have a good understanding of the steps of the scientific method. The best science fair project ideas will be ones with a hypothesis that is tested by an experiment. Then, the student decides whether to accept or reject the hypothesis and draws a conclusion. This is also a good grade level for presenting data in graphs and charts. Parents and teachers need to understand that sixth-graders still need help with ideas, especially finding ideas that use materials that are readily available and that can be completed within the allotted time frame. One way to come up with a good idea is to look around the house and find topics a sixth-grader may have questions about. Brainstorm these questions and find ones that can be written as a testable hypothesis.

Is The Majority, Hurts The Minority - 2285 Words

Hope Young ENGL 3200 Sister Marie 6 April 2016 Defund the majority, hurts the minority A teenager has just received the news of her pregnancy. She is not prepared and did not expect to get pregnant, especially at such a young age. Her mind begins racing of her parents’ disappointment, the judgmental remarks and looks she will receive, and if she is mentally and financially ready to take care of baby. She has many options that she can choose from, such as to keep the baby, adoption, and lastly to abort the baby. Many women face having unwanted pregnancies every year and have to face tough choices like the young girl above. What would you do? When facing an unwanted pregnancy Many go to their doctors or loved ones for help. The majority of those who do not want to keep their baby turn to Planned Parenthood. Planned Parenthood has gained a bad reputation because they perform abortion services. Individuals who are against abortion are strongly against planned parenthood and often protest outside local clinics. Although planned parenthood is known for their abortion service, they offer many other services that are important to society’s needs such as STD/ STI testing and contraception. In my paper I will be talking about how Planned Parenthood is helpful to individuals, political views on abortion, and the effects of defunding Planned Parenthood. Title X is part of the United States Public Health Service Act (Naral, n.d.). Title X is part of Federal program that is devotedShow MoreRelatedThe Treatment Of Minorities During The United States1576 Words   |  7 PagesThe Treatment of Minorities In the United States minorities are denied equal opportunities based on race and ethnicity in work, housing, and education this should change. 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Essay1000 Words   |  4 PagesAffirmative Action was centered around 1961 because women and minorities were being discriminated against. By definition, affirmative action is â€Å"the encouragement of increased representation of women and minority-group members, especially in employment† (Dictionary.com). The main controversy of affirmative action is whether or not it is still necessary, and if it should be abolished all together. It was originally intended to benefit cultural groups that were thought to suffer from discriminationRead MoreAffirmative Action: Equality for All? Essay1741 Words   |  7 Pagestimes. In the current form of affirmative action, it is impossible to create a truly equa l society. It was originally used as an equal opportunity measure to allow qualified minorities into positions they were denied because of race. 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Background on Monetary Policy in Thailand free essay sample

To explain about Domestic Monetary Policy and External Monetary Policy, The last target in the economy is output and price. M increase means expansionary monetary policy and M decrease mean tight monetary policy. Expansionary monetary policy aims to increase aggregate demand and economic growth in the economy. It involves cutting interest rates or increasing the money supply to boost economic activity. In Domestic monetary policy, lower interest rates make it cheaper to borrow; this encourages firms to invest and consumers to spend. Moreover, it reduces the cost of mortgage interest repayments. This gives households greater disposable income and encourages spending. Lower interest rates reduce the incentive to save. However, in external monetary policy, using expansionary monetary policy reduce the value of baht according to lower interest rate making exports cheaper and increase export demand. So, the demand of good and service in the overall economy will increase. Excess demand of good and service will adjust price to increase also. Monetary policy framework The monetary policy framework in Thailand can be divided into three periods as follows. The ? st monetary policy regime was the pegged exchange rate. This regime had been adopted after the Second World War. However, when a greater degree of international capital ? ow has been allowed; a monetary policy regime with ? xed exchange rate became one factor that led the country to an excessive external borrowing and ? nancial instability afterwards. After letting the baht ? oat on the July 2, 1997; the Bank of Thailand had initially maintained high short-term interest rates as one mechanism that aimed at preventing the baht from substantial depreciation. Simultaneously, the Bank of Thailand started targeting monetary aggregates within a ? nancial programming approach to ensure macroeconomic consistency and to achieve price stability and sustainable economic growth as well. Therefore, daily liquidity management was pursued in order to prevent excessive volatility interest rate and to ensure that there was enough liquidity in the Thai ? nancial system. Later on, when Thailand had exited the IMF program; the Bank of Thailand formally adopted in? ation targeting in May 2000. The change in monetary policy framework resulted partly from the fact that the Bank found less stable relationship between money supply and output growth. Moreover, the Bank also reappraised its domestic and external environment and found that monetary targeting would not appropriate for the Thai economy anymore. Under the third regime of monetary framework, an in? ation targeting, the Bank implements its monetary policy by in? uencing short-term money market rates through the selected key policy rate. The Bank of Thailand currently uses the 14-day repurchase rate as its policy rate. The Monetary Policy Committee signals shifts in monetary policy stance through an announcement of change in the key policy rate. The in? ation targeting allows Thai monetary policy to be able to cope with shocks in the domestic economy without relying on a relationship between money and in? ation. Moreover, as a range of in? ation is announced to the public; this target has become one of the means to communicate to the public. The more transparent the communication; the more accountability could be achieved as in? ation targeting provides a commitment to the public. Thus, economic agents could incorporate information on in? ation into their decision-making process. In addition, the public could easily observe the effects of Bank of Thailand policy implementation; the success of the implementation will lead to greater credibility earned by the Bank of Thailand. Under in? ation targeting framework, when there is an increasing in an aggregate demand which eventually in? uences general price level; the monetary authority would tighten a monetary policy. Consequently, in? ationary pressure would be subdued. The Bank of Thailand conducts open market operations by undertaking transactions in ? nancial markets to affect the aggregate level of reserve balances available in the banking system and short-term interest rates as well. Open market operations are the most actively use instrument to maintain the policy rate; in order to maintain the policy rate the Bank regularly injects and absorbs liquidity through the market as well as acting as a matched-principal broker. Standard tenors are 1-day, 7-day, 14-day, 1-month,2-month, 3-month and 6-month. Nonetheless, the most active tenors are overnight and 14-day. Current monetary policy formulation under the inflation targeting regime (2000-2008) 1. The Monetary Policy Committee (MPC) sets out monetary policy in order to attain price stability conducive to sustainable economic growth. With its most recent Inflation Report, the MPC also began to monitor factors contributing to external stability and financial imbalances. 2. The MPC’s policy target is core inflation (excluding raw food and energy) of between 0 and 3. 5% (quarterly average). In the event the target is missed, the MPC is required to explain the reasons to the public. . The BOT has developed a macroeconomic model to forecast economic conditions and the inflation outlook. The use of core inflation as the policy target Core inflation is expressed in terms of year-on-year percentage change of the Consumer Price Index (CPI) that excludes fresh food and energy prices. The rationale for the exclusion of these prices i. e. , rice, flour, cereal products, vegetables, fruits, electr icity charges, cooking gas, and gasolineis that they are highly volatile in the short run as a result of factors beyond the control of monetary policy. Retaining these items in the target measure could therefore lead to too frequent changes in monetary policy stances and may also exacerbate the economic hardship in certain circumstances. For example, if the prices of fresh food and energy are rising, a tight monetary policy may worsen a situation in which the public’s purchasing power is already depressed. The exclusion of fresh food and energy prices thus not only helps decrease the volatility of core inflation but also makes it a better measure of the underlying trend of inflation that stems from demand pressures, otherwise known as the second-round effect. Despite the exclusion of fresh food and energy prices, information regarding changes in the general price level is still reflected in core inflation movements, as core CPI accounts for roughly three-fourth of headline CPI. In addition, historical data shows that despite some deviations in the short run, core inflation closely tracks headline inflation (CPI inflation) in the long run. Therefore, the maintenance of price stability in terms of core inflation will eventually lead to overall price stability in the long run. Setting the core inflation target at between  0. 0-3.   per cent, based on: * The ability of people in various groups of the economy to adjust to changes in the price level, particularly retirees who derive income mainly from interest income from savings, fixed-income employees, and laborers who have low bargaining power. Such groups may be adversely affected by a high level of the inflation target, as their income often fails to catch up with inflation which subse quently erodes their purchasing power. * Consistency with inflation of Thailand’s trading partners. Over the past 10 years (1999-2008), inflation of Thailand’s trading partners averaged at around 1. 8 %. Ensuring that Thailand’s inflation rate is in line with those of trading partners enhances export price competitiveness. Under the inflation targeting regime, one of the most critical responsibilities of the BOT is the achievement of price stability. Indeed, since the adoption of inflation targeting in 2000, the BOT has never once missed its core inflation target. Before the current regime was adopted, core and headline inflation appeared to track each other, with their means relatively close. Core inflation was chosen as the target due to its lower volatility. However, given that increases in oil and food prices are no onger a temporary phenomenon, core and headline inflation appear to be diverging more than before, and so the target for inflation is now under review. Despite its stated objective of targeting inflation, the BOT also monitors financial imbalances that may bring instability to the Thai economy. In each of its meetings, the MPC considers seven areas where financ ial imbalances could occur: the household sector, the real estate sector, external stability, financial institutions, and the financial status of the corporate sector, financial markets and government finance and public debt. Inflation target regime (2009) The MPC and the Minister of Finance have considered the appropriateness of the inflation target for 2009, taking into account various important issues, and mutually agreed to propose a new inflation target for 2009. 1. Retain the use of quarterly target for the continuity of policy conduct. 2. Narrow the target range from 0. 0-3. 5 per cent per annum to 0. 5-3. 0 per cent per annum. The lower bound of the range was adjusted upwards by 0. 5 per cent in order to reduce the probability of deflation, while the upper bound was lowered by the same amount to signal no change in the overall monetary policy stance. The Cabinet approved  the above target range on September 1, 2009. Inflation target regime (2010) The MPC and the Minister of Finance have agreed to maintain the inflation target for the year 2010 at 0. 5-3. 0 per cent per annum, in continuation from the previous year. This target range is considered appropriate and supportive of sustainable economic growth for the following reasons: 1. Low and stable inflation would enable the economy to grow on a sustainable path. 2. The target range of 0. 5-3. per cent per annum would keep  Thailand’s inflation comparable to trading partners and competitors’ inflation rates, which would help maintain the country’s export competitiveness. Inflation target regime (2011) The MPC and the Minister of Finance  have agreed to maintain the inflation target for the year 2011 at 0. 5-3. 0 per cent per annum, in continuation since 2009. This target range is considered appropriate for economic stability and sustainable economic grow th. The Cabinet approved the above target range on December 21, 2010. 3. The low inflation target would help build the confidence of consumers and business enterprises, enabling them to be more confident in making longer-term consumption and investment plans. The Cabinet approved  the above target range on December 22, 2009. Monetary policy decision The MPC deemed the current policy rate appropriate in supporting domestic demand to sustain Thai economic growth. The MPC thus voted to hold the policy rate in its last two meetings. In its meeting on November 28, 2012, the MPC judged that the global economy remained stable and exhibited signs of improvement. US economic data were better than expected, especially in the labor and housing markets, although the fiscal cliff remained a key risk factor. Meanwhile, Chinese and Asian economies also showed signs of improvement. Thailand was poised to expand continuously, with global impact limited only to export-related sectors. Exports were expected to begin recovery in the first half of 2013, on the back of global economic recovery. Meanwhile, private consumption and investment would continue to be the main drivers of economic growth going forward. Inflation pressure stabilized at a moderate level close to the previous meeting. The MPC viewed that as downside risks to growth subsided and with inflation pressure in check, the current policy rate remained accommodative and conducive to growth. The MPC therefore voted unanimously to maintain the policy rate at 2. 75 percent per annum and would stand ready to take appropriate policy action as warranted. In its subsequent meeting on January 9, 2013, the MPC assessed that the overall world economy recovered gradually, with improving signals from the previous meeting, led by the US and China. In addition, the recent agreement to avert the US fiscal cliff helped boost global financial market sentiment. Meanwhile, the Thai economy in 2012 Q4 was likely to expand more than previously assessed. Consequently, economic growth in 2012 and growth projection for 2013 were expected to be higher than previously projected, driven mainly by strong private consumption and investment. Furthermore, the export sector showed incipient signs of a broad? based recovery, while the services sector and tourism expanded robustly. Inflation pressure remained stable, close n to the previous meeting. Nevertheless, the impact of a second? round minimum wage increase warranted monitoring. The MPC assessed that the accommodative monetary policy stance throughout the previous year had significantly shored up private sector confidence, supported post? flood recovery, and helped cushion the economy from the global economic headwinds. The MPC viewed that, with remaining uncertainties in the global economy and inflation forecast within target, the current monetary policy stance was appropriate in supporting domestic demand to sustain growth momentum. The MPC thus voted unanimously to maintain the policy rate at 2. 75 percent per annum. However, the MPC would closely monitor financial stability risks that could arise from persistently high credit growth, rising household debt, and volatile capital flows. Challenges from monetary easing by major economies and implications on Thailand Recent monetary policy implementation by major economies During the past 4-5 years, the global economic crisis and public debt problem in the euro area have caused prolonged recessions in major economies, particularly the US, the euro area, the UK and Japan. Despite many years of low or near-zero policy rates not much positive economic impact has owing to low confidence of the private sector and investors coupled with uncertain income prospects from weak labor market conditions, leading consumers to slow spending, thus creating a drag on recovery. Against the backdrop of longer-than-expected recovery of major economies and zero lower bound limitation on policy rates, many central banks have opted for unconventional measures such as Quantitative Easing (QE) in the US Outright Monetary Transactions (OMTs) in European Asset Purchase Programs in Japan and the UK. These measures have caused the size of central banks’ balance sheets to expand, but the direct economic impact has still been small due to overall weaknesses in financial conditions, leading financial institutions to hold extra reserves instead of giving out loans. Implications to Thailand’s policy implementation Implication on monetary policy in Thailand. Recent weaknesses in major economies have caused Thai exports to slow down during some periods, posing risk to overall economic performance, going forward. Should major economies continue to fail to stimulate growth, greater risk would fall on the Thai economy and ultimately affect monetary policy stance. Nevertheless, the MPC has assessed that Thailand’s flexible inflation targeting (FIT) framework is appropriate to the country’s economic conditions and structure, particularly from its transparency and ease of communication. Moreover, many countries that have also been using this framework also register satisfactory growth performance.